This course reviews the Branding Guidelines that all Waterkeeper Groups must follow.


Please note that this lesson was recorded in 2020 and will be updated as capacity allows. The majority of the content is evergreen; however, please be advised of the following changes:

  • Waterkeeper Alliance no longer produces the Waterkeeper magazine. Archived issues are available on waterkeeper.org.
  • As of October 2022, Baykeeper is no longer an affiliated trademark. 
  • To contact a current Waterkeeper Alliance Communications team member, please email [email protected]. 


Course Curriculum

  Branding Training
Available in days
days after you enroll

Hi Waterkeeper Groups,


Waterkeeper Alliance’s Communications and Marketing team is responsible for creating, planning, and executing organizational communications and marketing efforts to strengthen brand identity and advance our shared mission to protect everyone’s right to clean water. The team is responsible for producing consistent, high-quality internal and external communications to help educate, engage, and inspire action as well as amplify the collective voices and work of Waterkeeper Organizations and Affiliates around the world. 

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